GA4 Setup Help

Step 1: Create Your GA4 Property Follow these instructions: Log in to your Google Analytics account. Click on Admin and, under the Property column, click on Create Property. Fill in your property details and select the GA4 option. Next Step 2: Set Up Data Streams Set up a data stream …

What do you use GA4 for?

Why GA4 is such a big deal GA4 is basically Googles latest take on helping people understand user behaviour, whether thats on a website or a mobile app. One of the main differences from the old Universal Analytics is how it focuses on events rather than sessions. In plain English, …

A step by step guide to analysing and gaining insights from GA4 data

Table of Contents 1. Why GA4 is Important 2. How to Set Up GA4 3. Navigating the GA4 Dashboard 4. Understanding GA4 Reports 5. Setting Up Goals and Events 6. Segmentation and User Behaviour 7. Using the Explorations Tool 8. Leveraging GA4 Insights 9. Data Comparisons in GA4 10. Common …

Your Guide to Understanding Google Consent Mode

As Google Consent Mode becomes increasingly relevant in today’s digital landscape, it’s essential to grasp its implications for privacy and data collection. This guide aims to simplify the complex subject of Consent Mode, providing clear answers to common questions. Whether you’re refining your website’s data practices or seeking clarity on …

Googles Announcement – Google Marketing Platform (GMP)

Google Introduces ‘Key Events’ in GA4, Replacing ‘Conversions’ In a significant update to Google Analytics 4 (GA4) properties, Google announced today the rollout of ‘Key events,’ a feature set to replace the traditional ‘conversions’ metric, marking a pivotal shift in how digital analytics will be approached. This update signifies Google’s …