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Getting insights from Google Analytics 4 (GA4) can be a bit overwhelming for beginners due to its vast array of features and data. Here’s a simplified guide to help you start: 1. Set Up GA4: Ensure that GA4 is properly set up on your website. This involves creating a GA4 …
A step by step guide to analysing and gaining insights from GA4 data
Getting insights from Google Analytics 4 (GA4) can be a bit overwhelming for...
Your Guide to Understanding Google Consent Mode
As Google Consent Mode becomes increasingly relevant in today’s digital landscape, it’s essential...
Googles Announcement – Google Marketing Platform (GMP)
Google Introduces ‘Key Events’ in GA4, Replacing ‘Conversions’ In a significant update to...
Impact of iOS 17+ Updates on Digital Advertising and the Importance of UTM Parameters
In the digital advertising landscape, the recent iOS 17+ updates have introduced significant...
How to setup server-side GA4
Get started with GA4 serverside tracking in 10 easy to follow to steps...
Your Guide to Understanding Google Consent Mode
As Google Consent Mode becomes increasingly relevant in today’s digital landscape, it’s essential to grasp its implications for privacy and data collection. This guide aims to simplify the complex subject of Consent Mode, providing clear answers to common questions. Whether you’re refining your website’s data practices or seeking clarity on …
Googles Announcement – Google Marketing Platform (GMP)
Google Introduces ‘Key Events’ in GA4, Replacing ‘Conversions’ In a significant update to Google Analytics 4 (GA4) properties, Google announced today the rollout of ‘Key events,’ a feature set to replace the traditional ‘conversions’ metric, marking a pivotal shift in how digital analytics will be approached. This update signifies Google’s …
Impact of iOS 17+ Updates on Digital Advertising and the Importance of UTM Parameters
In the digital advertising landscape, the recent iOS 17+ updates have introduced significant changes, particularly affecting how traffic from Google and Meta Ads is tracked and reported. Apple’s initiative to enhance user privacy through its ‘Link Tracking Protection’ feature, present in the latest update, has created a new challenge for …
How to setup server-side GA4
Get started with GA4 serverside tracking in 10 easy to follow to steps In the dynamic realm of digital analytics, maintaining a competitive edge demands a strategic integration of advanced tools and methodologies. Unlock the potential of your analytics game with the powerful combination of Google Analytics 4 (GA4) and …