Why GA4 is such a big deal GA4 is basically Googles latest take on helping people understand user behaviour, whether thats on a website or a mobile app. One of the main differences from the old Universal Analytics is how it focuses on events rather than sessions. In plain English, …

Table of Contents 1. Why GA4 is Important 2. How to Set Up GA4 3. Navigating the GA4 Dashboard 4. Understanding GA4 Reports 5. Setting Up Goals and Events 6. Segmentation and User Behaviour 7. Using the Explorations Tool 8. Leveraging GA4 Insights 9. Data Comparisons in GA4 10. Common …