Get started with GA4 serverside tracking in 10 easy to follow to steps In the dynamic realm of digital analytics, maintaining a competitive edge demands a strategic integration of advanced tools and methodologies. Unlock the potential of your analytics game with the powerful combination of Google Analytics 4 (GA4) and …
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Fix your GA4 UTM Parameters
Introduction: In the digital analytics game, getting the hang of Google Analytics 4 (GA4) is key for accurate reporting and proper insights. Managing them tricky URL query parameters in GA4 – a bit of a must, often overlooked. Unlike the legacy Universal Analytics (GA3), GA4’s missing a straightforward solution for …
Understanding the Differences between Data in Universal Analytics (UA) and Google Analytics 4 (GA4)
Introduction In the realm of digital analytics, data plays a pivotal role in guiding decision-making and propelling business growth. The introduction of Google Analytics 4 (GA4), an avant-garde analytics platform, brings noticeable changes in how data is collected, organised, and reported compared to the traditional Universal Analytics (UA). These disparities …
Navigating the Landscape of GA4 and Server-Side GTM
Let’s delve into the world of digital analytics and marketing. Two crucial players, Google Analytics 4 (GA4) and server-side Google Tag Manager (GTM), are transforming the way we approach data tracking and analysis. They offer a forward-thinking method to understand customer behaviour, refine marketing strategies, and keep pace with the …
How to fix unassigned traffic in GA4?
Unassigned traffic in Google Analytics 4 can be frustrating for website owners and marketers, as it refers to traffic that cannot be attributed to a specific source or medium. This can lead to incomplete or inaccurate data, making it difficult to make informed decisions about your website or app performance. …
Shopify GA4 Integration Guide
Shopify now supports GA4 integration, allowing you to leverage the powerful analytics features of GA4 for tracking and optimizing your e-commerce store’s performance. This article will guide you through the process of integrating GA4 with your Shopify store using the Google channel app and provide insights into its benefits and …
A Comprehensive Guide to Setting Up Custom Events in GA4
Google Analytics 4 (GA4) custom events enable you to track unique user interactions on your website or app, offering deeper insights into user behaviour. These insights can help you optimize your marketing strategies and improve SEO. In this step-by-step, beginner-friendly guide, learn how to set up custom events in GA4 …
What is thresholding in GA4 and how to avoid it?
Data thresholding in Google Analytics 4 (GA4) is a measure designed to protect user privacy by preventing the identification of individual users in reports and explorations. This concept is new to GA4 and was not present in previous versions, such as Universal Analytics. In simple terms, data thresholding works by …
GA4 and BigQuery Introduction
Discover the power of GA4 and BigQuery integration to unlock advanced analytics capabilities. Learn how combining Google Analytics 4 with BigQuery allows for in-depth data analysis, custom reporting, and data-driven decision-making Google has introduced a groundbreaking new approach to measuring app and web analytics with Google Analytics 4 (GA4). Though …
How to Avoid (Other) Channel Attribution Showing in GA4 Reports
Reduce the Impact of (Other) in GA4 Reporting by Removing Unwanted Query Parameters GA4, unlike Universal Analytics, does not have a built-in feature to exclude specific URL query parameters from reports. Failing to exclude query parameters that do not change the contents of a web page will result in multiple …