How to fix unassigned traffic in GA4?
Unassigned traffic in Google Analytics 4 can be frustrating for website owners and marketers, as it refers to traffic that cannot be attributed to a specific source or medium. This…
Unassigned traffic in Google Analytics 4 can be frustrating for website owners and marketers, as it refers to traffic that cannot be attributed to a specific source or medium. This…
Shopify now supports GA4 integration, allowing you to leverage the powerful analytics features of GA4 for tracking and optimizing your e-commerce store’s performance. This article will guide you through the…
Google Analytics 4 (GA4) custom events enable you to track unique user interactions on your website or app, offering deeper insights into user behaviour. These insights can help you optimize…
Data thresholding in Google Analytics 4 (GA4) is a measure designed to protect user privacy by preventing the identification of individual users in reports and explorations. This concept is new…
Discover the power of GA4 and BigQuery integration to unlock advanced analytics capabilities. Learn how combining Google Analytics 4 with BigQuery allows for in-depth data analysis, custom reporting, and data-driven…
Reduce the Impact of (Other) in GA4 Reporting by Removing Unwanted Query Parameters GA4, unlike Universal Analytics, does not have a built-in feature to exclude specific URL query parameters from…
This post provides readers with valuable insights into five custom reports that can be created using GA4. It includes step-by-step instructions on how to create these reports, such as User…
Hello! I recently found a solution to one of GA4 BigQuery export’s limitations – the lack of session-level traffic source data. I will share how I recreated GA4 session traffic…
Google Analytics 4 provides a wealth of data that can be accessed directly from tables without needing any complex calculations. However, there may be certain dimensions and metrics that require…