This post provides readers with valuable insights into five custom reports that can be created using GA4. It includes step-by-step instructions on how to create these reports, such as User Acquisition, Page Performance, E-commerce Performance, Custom Event, and Audience Behavior reports. By leveraging these reports, businesses can gain valuable insights into their website’s performance, track user behavior, and make data-driven decisions.

User Acquisition Report:

1. This report allows you to track the source of your website’s traffic, such as social media, paid search, or organic search. To create this report, follow these steps:

• Go to the GA4 interface and navigate to the “Reports” tab
• Click on “Custom Reports” and then click on the “+New Custom Report” button
• Select “User Acquisition” as the report type
• Choose the dimensions and metrics you want to include in the report, such as source/medium, campaign, or channel group
• Save the report and give it a name

Page Performance Report

2. This report provides insights into how well your website’s pages are performing, including metrics such as bounce rate, average time on page, and pageviews. To create this report, follow these steps:

• Go to the GA4 interface and navigate to the “Reports” tab
• Click on “Custom Reports” and then click on the “+New Custom Report” button
• Select “Page Performance” as the report type
• Choose the dimensions and metrics you want to include in the report, such as page title, page path, or exit rate
• Save the report and give it a name

E-commerce Performance Report

3. This report provides insights into your website’s e-commerce performance, including metrics such as revenue, conversion rate, and average order value. To create this report, follow these steps:

• Go to the GA4 interface and navigate to the “Reports” tab
• Click on “Custom Reports” and then click on the “+New Custom Report” button
• Select “E-commerce Performance” as the report type
• Choose the dimensions and metrics you want to include in the report, such as product name, revenue, or conversion rate
• Save the report and give it a name

Custom Event Report

4. This report provides insights into user interactions with your website, such as clicks, form submissions, or video views. To create this report, follow these steps:

• Go to the GA4 interface and navigate to the “Reports” tab
• Click on “Custom Reports” and then click on the “+New Custom Report” button
• Select “Custom Event” as the report type
• Choose the dimensions and metrics you want to include in the report, such as event name, event category, or event value
• Save the report and give it a name

Audience Behavior Report

5. This report provides insights into how different audience segments behave on your website, such as new vs. returning visitors or mobile vs. desktop users. To create this report, follow these steps:

• Go to the GA4 interface and navigate to the “Reports” tab
• Click on “Custom Reports” and then click on the “+New Custom Report” button
• Select “Audience Behavior” as the report type
• Choose the dimensions and metrics you want to include in the report, such as user type, device category, or engagement rate
• Save the report and give it a name