Why GA4 is such a big deal GA4 is basically Googles latest take on helping people understand user behaviour, whether thats on a website or a mobile app. One of the main differences from the old Universal Analytics is how it focuses on events rather than sessions. In plain English, …
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A step by step guide to analysing and gaining insights from GA4 data
Table of Contents 1. Why GA4 is Important 2. How to Set Up GA4 3. Navigating the GA4 Dashboard 4. Understanding GA4 Reports 5. Setting Up Goals and Events 6. Segmentation and User Behaviour 7. Using the Explorations Tool 8. Leveraging GA4 Insights 9. Data Comparisons in GA4 10. Common …
Your Guide to Understanding Google Consent Mode
As Google Consent Mode becomes increasingly relevant in today’s digital landscape, it’s essential to grasp its implications for privacy and data collection. This guide aims to simplify the complex subject of Consent Mode, providing clear answers to common questions. Whether you’re refining your website’s data practices or seeking clarity on …
Understanding the Differences between Data in Universal Analytics (UA) and Google Analytics 4 (GA4)
Introduction In the realm of digital analytics, data plays a pivotal role in guiding decision-making and propelling business growth. The introduction of Google Analytics 4 (GA4), an avant-garde analytics platform, brings noticeable changes in how data is collected, organised, and reported compared to the traditional Universal Analytics (UA). These disparities …
Navigating the Landscape of GA4 and Server-Side GTM
Let’s delve into the world of digital analytics and marketing. Two crucial players, Google Analytics 4 (GA4) and server-side Google Tag Manager (GTM), are transforming the way we approach data tracking and analysis. They offer a forward-thinking method to understand customer behaviour, refine marketing strategies, and keep pace with the …
How to fix unassigned traffic in GA4?
Unassigned traffic in Google Analytics 4 can be frustrating for website owners and marketers, as it refers to traffic that cannot be attributed to a specific source or medium. This can lead to incomplete or inaccurate data, making it difficult to make informed decisions about your website or app performance. …
What is thresholding in GA4 and how to avoid it?
Data thresholding in Google Analytics 4 (GA4) is a measure designed to protect user privacy by preventing the identification of individual users in reports and explorations. This concept is new to GA4 and was not present in previous versions, such as Universal Analytics. In simple terms, data thresholding works by …
GA4 and BigQuery Introduction
Discover the power of GA4 and BigQuery integration to unlock advanced analytics capabilities. Learn how combining Google Analytics 4 with BigQuery allows for in-depth data analysis, custom reporting, and data-driven decision-making Google has introduced a groundbreaking new approach to measuring app and web analytics with Google Analytics 4 (GA4). Though …
Querying GA4 Session Last Non-direct Traffic Source in BigQuery
Hello! I recently found a solution to one of GA4 BigQuery export’s limitations – the lack of session-level traffic source data. I will share how I recreated GA4 session traffic source dimensions using BigQuery export event data, resulting in a lookup table containing the last non-direct source of traffic for …