As Google Consent Mode becomes increasingly relevant in today’s digital landscape, it’s essential to grasp its implications for privacy and data collection. This guide aims to simplify the complex subject of Consent Mode, providing clear answers to common questions. Whether you’re refining your website’s data practices or seeking clarity on …
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Googles Announcement – Google Marketing Platform (GMP)
Google Introduces ‘Key Events’ in GA4, Replacing ‘Conversions’ In a significant update to Google Analytics 4 (GA4) properties, Google announced today the rollout of ‘Key events,’ a feature set to replace the traditional ‘conversions’ metric, marking a pivotal shift in how digital analytics will be approached. This update signifies Google’s …
Impact of iOS 17+ Updates on Digital Advertising and the Importance of UTM Parameters
In the digital advertising landscape, the recent iOS 17+ updates have introduced significant changes, particularly affecting how traffic from Google and Meta Ads is tracked and reported. Apple’s initiative to enhance user privacy through its ‘Link Tracking Protection’ feature, present in the latest update, has created a new challenge for …
How to Create a Google Ads Report in GA4
No Pre-Built Report Available Google Analytics 4 (GA4) is the latest version of Google Analytics that offers advanced features for tracking and analyzing website and app data. If you’re using Google Ads to drive traffic to your website or app, you may want to track its performance in GA4 to …