As Google Consent Mode becomes increasingly relevant in today’s digital landscape, it’s essential to grasp its implications for privacy and data collection. This guide aims to simplify the complex subject of Consent Mode, providing clear answers to common questions. Whether you’re refining your website’s data practices or seeking clarity on …
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Impact of iOS 17+ Updates on Digital Advertising and the Importance of UTM Parameters
In the digital advertising landscape, the recent iOS 17+ updates have introduced significant changes, particularly affecting how traffic from Google and Meta Ads is tracked and reported. Apple’s initiative to enhance user privacy through its ‘Link Tracking Protection’ feature, present in the latest update, has created a new challenge for …
Understanding the Differences between Data in Universal Analytics (UA) and Google Analytics 4 (GA4)
Introduction In the realm of digital analytics, data plays a pivotal role in guiding decision-making and propelling business growth. The introduction of Google Analytics 4 (GA4), an avant-garde analytics platform, brings noticeable changes in how data is collected, organised, and reported compared to the traditional Universal Analytics (UA). These disparities …
Navigating the Landscape of GA4 and Server-Side GTM
Let’s delve into the world of digital analytics and marketing. Two crucial players, Google Analytics 4 (GA4) and server-side Google Tag Manager (GTM), are transforming the way we approach data tracking and analysis. They offer a forward-thinking method to understand customer behaviour, refine marketing strategies, and keep pace with the …
How to fix unassigned traffic in GA4?
Unassigned traffic in Google Analytics 4 can be frustrating for website owners and marketers, as it refers to traffic that cannot be attributed to a specific source or medium. This can lead to incomplete or inaccurate data, making it difficult to make informed decisions about your website or app performance. …
Shopify GA4 Integration Guide
Shopify now supports GA4 integration, allowing you to leverage the powerful analytics features of GA4 for tracking and optimizing your e-commerce store’s performance. This article will guide you through the process of integrating GA4 with your Shopify store using the Google channel app and provide insights into its benefits and …
A Comprehensive Guide to Setting Up Custom Events in GA4
Google Analytics 4 (GA4) custom events enable you to track unique user interactions on your website or app, offering deeper insights into user behaviour. These insights can help you optimize your marketing strategies and improve SEO. In this step-by-step, beginner-friendly guide, learn how to set up custom events in GA4 …
GA4 and BigQuery Introduction
Discover the power of GA4 and BigQuery integration to unlock advanced analytics capabilities. Learn how combining Google Analytics 4 with BigQuery allows for in-depth data analysis, custom reporting, and data-driven decision-making Google has introduced a groundbreaking new approach to measuring app and web analytics with Google Analytics 4 (GA4). Though …
How to Avoid (Other) Channel Attribution Showing in GA4 Reports
Reduce the Impact of (Other) in GA4 Reporting by Removing Unwanted Query Parameters GA4, unlike Universal Analytics, does not have a built-in feature to exclude specific URL query parameters from reports. Failing to exclude query parameters that do not change the contents of a web page will result in multiple …
Querying GA4 Session Last Non-direct Traffic Source in BigQuery
Hello! I recently found a solution to one of GA4 BigQuery export’s limitations – the lack of session-level traffic source data. I will share how I recreated GA4 session traffic source dimensions using BigQuery export event data, resulting in a lookup table containing the last non-direct source of traffic for …