Google Analytics 4 (GA4) is the latest version of Google Analytics that offers advanced features for tracking and analyzing website and app data. If you’re using Google Ads to drive traffic to your website or app, you may want to track its performance in GA4 to optimize your campaigns and get better results.

In GA4, there is no pre-built report available to measure the performance of your Google Ads campaigns. However, you can create a custom report using the exploration report templates. Exploration reports are customizable reports that allow you to drill down into your data and analyze it from different perspectives.

To create a Google Ads report in GA4, you need to link your Google Ads account to your GA4 property. Once linked, you can create a new exploration report via a blank template and name it ‘Google Ads report.’ Next, add the relevant dimensions and metrics to the report to measure the performance of your Google Ads campaigns.

To create a Google Ads report in GA4, follow these steps:

1. Make sure that your Google Ads account is linked to your GA4 property.
2. Create a new exploration report via a blank template and name it ‘Google Ads report.’
3. Add the following dimensions to this report:

• • Google Ads Campaign
  • Google Ads ad group name

4. Add the following metrics to this report:

• • Google Ads Clicks
  • Google Ads Cost Per Click
  • Google Ads Impressions
  • Google Ads Cost

Once you have created your custom report, you can regularly monitor your Google Ads performance in GA4 to optimize your campaigns for success. You can also use GA4’s advanced features like machine learning and predictive analytics to get deeper insights into your data and improve your campaign performance.

In summary, creating a Google Ads report in GA4 is easy and can provide valuable insights into your campaigns’ performance. By following the steps outlined above, you can create a custom report and monitor your Google Ads performance in GA4 to optimize your campaigns for success.