A step by step guide to analysing and gaining insights from GA4 data
Getting insights from Google Analytics 4 (GA4) can be a bit overwhelming for beginners due to its vast array of features and data. Here’s a simplified guide to help you…
Getting insights from Google Analytics 4 (GA4) can be a bit overwhelming for beginners due to its vast array of features and data. Here’s a simplified guide to help you…
As Google Consent Mode becomes increasingly relevant in today’s digital landscape, it’s essential to grasp its implications for privacy and data collection. This guide aims to simplify the complex subject…
Introduction In the realm of digital analytics, data plays a pivotal role in guiding decision-making and propelling business growth. The introduction of Google Analytics 4 (GA4), an avant-garde analytics platform,…
Let’s delve into the world of digital analytics and marketing. Two crucial players, Google Analytics 4 (GA4) and server-side Google Tag Manager (GTM), are transforming the way we approach data…
Unassigned traffic in Google Analytics 4 can be frustrating for website owners and marketers, as it refers to traffic that cannot be attributed to a specific source or medium. This…
Data thresholding in Google Analytics 4 (GA4) is a measure designed to protect user privacy by preventing the identification of individual users in reports and explorations. This concept is new…
Discover the power of GA4 and BigQuery integration to unlock advanced analytics capabilities. Learn how combining Google Analytics 4 with BigQuery allows for in-depth data analysis, custom reporting, and data-driven…
Hello! I recently found a solution to one of GA4 BigQuery export’s limitations – the lack of session-level traffic source data. I will share how I recreated GA4 session traffic…