A step by step guide to analysing and gaining insights from GA4 data
webgeek Getting insights from Google Analytics 4 (GA4) can be a bit overwhelming for beginners due to its vast array of features and data. Here’s a simplified guide to help you…
Your Guide to Understanding Google Consent Mode
As Google Consent Mode becomes increasingly relevant in today’s digital landscape, it’s essential to grasp its implications for privacy and data collection. This guide aims to simplify the complex subject…
Googles Announcement – Google Marketing Platform (GMP)
Google Introduces ‘Key Events’ in GA4, Replacing ‘Conversions’ In a significant update to Google Analytics 4 (GA4) properties, Google announced today the rollout of ‘Key events,’ a feature set to…
Impact of iOS 17+ Updates on Digital Advertising and the Importance of UTM Parameters
In the digital advertising landscape, the recent iOS 17+ updates have introduced significant changes, particularly affecting how traffic from Google and Meta Ads is tracked and reported. Apple’s initiative to…
How to setup server-side GA4
Get started with GA4 serverside tracking in 10 easy to follow to steps In the dynamic realm of digital analytics, maintaining a competitive edge demands a strategic integration of advanced…
Fix your GA4 UTM Parameters
Introduction: In the digital analytics game, getting the hang of Google Analytics 4 (GA4) is key for accurate reporting and proper insights. Managing them tricky URL query parameters in GA4…
Understanding the Differences between Data in Universal Analytics (UA) and Google Analytics 4 (GA4)
Introduction In the realm of digital analytics, data plays a pivotal role in guiding decision-making and propelling business growth. The introduction of Google Analytics 4 (GA4), an avant-garde analytics platform,…
Navigating the Landscape of GA4 and Server-Side GTM
Let’s delve into the world of digital analytics and marketing. Two crucial players, Google Analytics 4 (GA4) and server-side Google Tag Manager (GTM), are transforming the way we approach data…
How to fix unassigned traffic in GA4?
Unassigned traffic in Google Analytics 4 can be frustrating for website owners and marketers, as it refers to traffic that cannot be attributed to a specific source or medium. This…
Shopify GA4 Integration Guide
Shopify now supports GA4 integration, allowing you to leverage the powerful analytics features of GA4 for tracking and optimizing your e-commerce store’s performance. This article will guide you through the…