A step by step guide to analysing and gaining insights from GA4 data
Getting insights from Google Analytics 4 (GA4) can be a bit overwhelming for beginners due to its vast array of features and data. Here’s a simplified guide to help you…
Getting insights from Google Analytics 4 (GA4) can be a bit overwhelming for beginners due to its vast array of features and data. Here’s a simplified guide to help you…
As Google Consent Mode becomes increasingly relevant in today’s digital landscape, it’s essential to grasp its implications for privacy and data collection. This guide aims to simplify the complex subject…
Google Introduces ‘Key Events’ in GA4, Replacing ‘Conversions’ In a significant update to Google Analytics 4 (GA4) properties, Google announced today the rollout of ‘Key events,’ a feature set to…
Get started with GA4 serverside tracking in 10 easy to follow to steps In the dynamic realm of digital analytics, maintaining a competitive edge demands a strategic integration of advanced…
Introduction In the realm of digital analytics, data plays a pivotal role in guiding decision-making and propelling business growth. The introduction of Google Analytics 4 (GA4), an avant-garde analytics platform,…
Let’s delve into the world of digital analytics and marketing. Two crucial players, Google Analytics 4 (GA4) and server-side Google Tag Manager (GTM), are transforming the way we approach data…
Unassigned traffic in Google Analytics 4 can be frustrating for website owners and marketers, as it refers to traffic that cannot be attributed to a specific source or medium. This…
Shopify now supports GA4 integration, allowing you to leverage the powerful analytics features of GA4 for tracking and optimizing your e-commerce store’s performance. This article will guide you through the…
Google Analytics 4 (GA4) custom events enable you to track unique user interactions on your website or app, offering deeper insights into user behaviour. These insights can help you optimize…
Data thresholding in Google Analytics 4 (GA4) is a measure designed to protect user privacy by preventing the identification of individual users in reports and explorations. This concept is new…