Step 1: Create Your GA4 Property Follow these instructions: Log in to your Google Analytics account. Click on Admin and, under the Property column, click on Create Property. Fill in your property details and select the GA4 option. Next Step 2: Set Up Data Streams Set up a data stream …
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Fix your GA4 UTM Parameters
Introduction: In the digital analytics game, getting the hang of Google Analytics 4 (GA4) is key for accurate reporting and proper insights. Managing them tricky URL query parameters in GA4 – a bit of a must, often overlooked. Unlike the legacy Universal Analytics (GA3), GA4’s missing a straightforward solution for …