A step by step guide to analysing and gaining insights from GA4 data
webgeek Getting insights from Google Analytics 4 (GA4) can be a bit overwhelming for beginners due to its vast array of features and data. Here’s a simplified guide to help you…
Your Guide to Understanding Google Consent Mode
As Google Consent Mode becomes increasingly relevant in today’s digital landscape, it’s essential to grasp its implications for privacy and data collection. This guide aims to simplify the complex subject…
Googles Announcement – Google Marketing Platform (GMP)
Google Introduces ‘Key Events’ in GA4, Replacing ‘Conversions’ In a significant update to Google Analytics 4 (GA4) properties, Google announced today the rollout of ‘Key events,’ a feature set to…
Impact of iOS 17+ Updates on Digital Advertising and the Importance of UTM Parameters
In the digital advertising landscape, the recent iOS 17+ updates have introduced significant changes, particularly affecting how traffic from Google and Meta Ads is tracked and reported. Apple’s initiative to…