Table of Contents 1. Why GA4 is Important 2. How to Set Up GA4 3. Navigating the GA4 Dashboard 4. Understanding GA4 Reports 5. Setting Up Goals and Events 6. Segmentation and User Behaviour 7. Using the Explorations Tool 8. Leveraging GA4 Insights 9. Data Comparisons in GA4 10. Common …
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Your Guide to Understanding Google Consent Mode
As Google Consent Mode becomes increasingly relevant in today’s digital landscape, it’s essential to grasp its implications for privacy and data collection. This guide aims to simplify the complex subject of Consent Mode, providing clear answers to common questions. Whether you’re refining your website’s data practices or seeking clarity on …
Googles Announcement – Google Marketing Platform (GMP)
Google Introduces ‘Key Events’ in GA4, Replacing ‘Conversions’ In a significant update to Google Analytics 4 (GA4) properties, Google announced today the rollout of ‘Key events,’ a feature set to replace the traditional ‘conversions’ metric, marking a pivotal shift in how digital analytics will be approached. This update signifies Google’s …