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Google Analytics 4 (GA4) custom events enable you to track unique user interactions on your website or app, offering deeper insights into user behaviour. These insights can help you optimize your marketing strategies and improve SEO. In this step-by-step, beginner-friendly guide, learn how to set up custom events in GA4 …
A step by step guide to analysing and gaining insights from GA4 data
Getting insights from Google Analytics 4 (GA4) can be a bit overwhelming for...
Your Guide to Understanding Google Consent Mode
As Google Consent Mode becomes increasingly relevant in today’s digital landscape, it’s essential...
Googles Announcement – Google Marketing Platform (GMP)
Google Introduces ‘Key Events’ in GA4, Replacing ‘Conversions’ In a significant update to...
Impact of iOS 17+ Updates on Digital Advertising and the Importance of UTM Parameters
In the digital advertising landscape, the recent iOS 17+ updates have introduced significant...
How to setup server-side GA4
Get started with GA4 serverside tracking in 10 easy to follow to steps...
What is thresholding in GA4 and how to avoid it?
Data thresholding in Google Analytics 4 (GA4) is a measure designed to protect user privacy by preventing the identification of individual users in reports and explorations. This concept is new to GA4 and was not present in previous versions, such as Universal Analytics. In simple terms, data thresholding works by …
GA4 and BigQuery Introduction
Discover the power of GA4 and BigQuery integration to unlock advanced analytics capabilities. Learn how combining Google Analytics 4 with BigQuery allows for in-depth data analysis, custom reporting, and data-driven decision-making Google has introduced a groundbreaking new approach to measuring app and web analytics with Google Analytics 4 (GA4). Though …
How to Avoid (Other) Channel Attribution Showing in GA4 Reports
Reduce the Impact of (Other) in GA4 Reporting by Removing Unwanted Query Parameters GA4, unlike Universal Analytics, does not have a built-in feature to exclude specific URL query parameters from reports. Failing to exclude query parameters that do not change the contents of a web page will result in multiple …
Here are five custom reports you can build in GA4 and how to create them
This post provides readers with valuable insights into five custom reports that can be created using GA4. It includes step-by-step instructions on how to create these reports, such as User Acquisition, Page Performance, E-commerce Performance, Custom Event, and Audience Behavior reports. By leveraging these reports, businesses can gain valuable insights …