webgeek 
This post provides readers with valuable insights into five custom reports that can be created using GA4. It includes step-by-step instructions on how to create these reports, such as User Acquisition, Page Performance, E-commerce Performance, Custom Event, and Audience Behavior reports. By leveraging these reports, businesses can gain valuable insights …
What do you use GA4 for?
Why GA4 is such a big deal GA4 is basically Googles latest take...
A step by step guide to analysing and gaining insights from GA4 data
Table of Contents 1. Why GA4 is Important 2. How to Set Up...
Your Guide to Understanding Google Consent Mode
As Google Consent Mode becomes increasingly relevant in today’s digital landscape, it’s essential...
Googles Announcement – Google Marketing Platform (GMP)
Google Introduces ‘Key Events’ in GA4, Replacing ‘Conversions’ In a significant update to...
Impact of iOS 17+ Updates on Digital Advertising and the Importance of UTM Parameters
In the digital advertising landscape, the recent iOS 17+ updates have introduced significant...
Querying GA4 Session Last Non-direct Traffic Source in BigQuery
Hello! I recently found a solution to one of GA4 BigQuery export’s limitations – the lack of session-level traffic source data. I will share how I recreated GA4 session traffic source dimensions using BigQuery export event data, resulting in a lookup table containing the last non-direct source of traffic for …
Items dimensions & metrics (GA4 Ecommerce)
Google Analytics 4 provides a wealth of data that can be accessed directly from tables without needing any complex calculations. However, there may be certain dimensions and metrics that require some advanced SQL skills to access and calculate. I have learned some valuable insights on the best practices for calculating …
How to Create a Google Ads Report in GA4
No Pre-Built Report Available Google Analytics 4 (GA4) is the latest version of Google Analytics that offers advanced features for tracking and analyzing website and app data. If you’re using Google Ads to drive traffic to your website or app, you may want to track its performance in GA4 to …