Getting insights from Google Analytics 4 (GA4) can be a bit overwhelming for beginners due to its vast array of features and data. Here’s a simplified guide to help you start: 1. Set Up GA4: Ensure that GA4 is properly set up on your website. This involves creating a GA4 …
webgeek 
Your Guide to Understanding Google Consent Mode
As Google Consent Mode becomes increasingly relevant in today’s digital landscape, it’s essential to grasp its implications for privacy and data collection. This guide aims to simplify the complex subject of Consent Mode, providing clear answers to common questions. Whether you’re refining your website’s data practices or seeking clarity on …
Googles Announcement – Google Marketing Platform (GMP)
Google Introduces ‘Key Events’ in GA4, Replacing ‘Conversions’ In a significant update to Google Analytics 4 (GA4) properties, Google announced today the rollout of ‘Key events,’ a feature set to replace the traditional ‘conversions’ metric, marking a pivotal shift in how digital analytics will be approached. This update signifies Google’s …
Impact of iOS 17+ Updates on Digital Advertising and the Importance of UTM Parameters
In the digital advertising landscape, the recent iOS 17+ updates have introduced significant changes, particularly affecting how traffic from Google and Meta Ads is tracked and reported. Apple’s initiative to enhance user privacy through its ‘Link Tracking Protection’ feature, present in the latest update, has created a new challenge for …
How to setup server-side GA4
Get started with GA4 serverside tracking in 10 easy to follow to steps In the dynamic realm of digital analytics, maintaining a competitive edge demands a strategic integration of advanced tools and methodologies. Unlock the potential of your analytics game with the powerful combination of Google Analytics 4 (GA4) and …
Fix your GA4 UTM Parameters
Introduction: In the digital analytics game, getting the hang of Google Analytics 4 (GA4) is key for accurate reporting and proper insights. Managing them tricky URL query parameters in GA4 – a bit of a must, often overlooked. Unlike the legacy Universal Analytics (GA3), GA4’s missing a straightforward solution for …
Understanding the Differences between Data in Universal Analytics (UA) and Google Analytics 4 (GA4)
Introduction In the realm of digital analytics, data plays a pivotal role in guiding decision-making and propelling business growth. The introduction of Google Analytics 4 (GA4), an avant-garde analytics platform, brings noticeable changes in how data is collected, organised, and reported compared to the traditional Universal Analytics (UA). These disparities …
Navigating the Landscape of GA4 and Server-Side GTM
Let’s delve into the world of digital analytics and marketing. Two crucial players, Google Analytics 4 (GA4) and server-side Google Tag Manager (GTM), are transforming the way we approach data tracking and analysis. They offer a forward-thinking method to understand customer behaviour, refine marketing strategies, and keep pace with the …
How to fix unassigned traffic in GA4?
Unassigned traffic in Google Analytics 4 can be frustrating for website owners and marketers, as it refers to traffic that cannot be attributed to a specific source or medium. This can lead to incomplete or inaccurate data, making it difficult to make informed decisions about your website or app performance. …
Shopify GA4 Integration Guide
Shopify now supports GA4 integration, allowing you to leverage the powerful analytics features of GA4 for tracking and optimizing your e-commerce store’s performance. This article will guide you through the process of integrating GA4 with your Shopify store using the Google channel app and provide insights into its benefits and …