Introduction In the realm of digital analytics, data plays a pivotal role in guiding decision-making and propelling business growth. The introduction of Google Analytics 4 (GA4), an avant-garde analytics platform, brings noticeable changes in how data is collected, organised, and reported compared to the traditional Universal Analytics (UA). These disparities …

Let’s delve into the world of digital analytics and marketing. Two crucial players, Google Analytics 4 (GA4) and server-side Google Tag Manager (GTM), are transforming the way we approach data tracking and analysis. They offer a forward-thinking method to understand customer behaviour, refine marketing strategies, and keep pace with the …

Unassigned traffic in Google Analytics 4 can be frustrating for website owners and marketers, as it refers to traffic that cannot be attributed to a specific source or medium. This can lead to incomplete or inaccurate data, making it difficult to make informed decisions about your website or app performance. …